Introduction

For the three graphic products, I created a logo for the company, a DPS advertisement page for TGO magazine, which is special magazine for outdoor pursuits. The other was a front page for one of the company's magazine for advertising skiing equipments, the "White book". All of my work have been separated into three different posts. You can view them through the blog archives, where I have explained how I created the products in detail.

I chose to do the Ellis Brigham brief. The company is a specialist on selling outdoor clothing and equipment for skiing, climbing, snowboarding, walking and such. If you would like to know more about this organisation, click on their logo on the left side, which will lead you to their website. Some of the specification for the brief is shown below:-


TARGET AUDIENCE 
Outdoor pursuits enthusiasts of all ages and all levels of experience and competence.

OBJECTIVES 
1. To raise awareness amongst target groups of Ellis Brigham and the qualities with which it is associated.
2. To position Ellis Brigham as the leading retailer in outdoor pursuits equipment.

3 graphic products I made:-

• Logo
• Magazine front cover
• DPS (Double Page Spread) advertisement for TGO magazine

Please use the comment section available at the end of each post to leave feedback. 

Third Graphic: DPS Ad

This is the DPS or Double Page Advertisement I made for TGO magazine, which is specialist magazine for outdoor enthusiasts, mainly those who are interested in camping and other mountaineering activities. Its main purpose was to advertise the store, the staffs and the catalogues available. The page format was set to A5, to fit both pages of the magazine. I have only used basic shapes, images and text to create the whole thing. So, there is no complicated editing tools and techniques used to create this.

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Before getting started, I used the Grid guideline to help me draw a straight line half way on the page. The grid can be enabled by going to View> Show >Grid.

After that, I created a Rounded Rectangle Shape for one of the page. I started adding the rectangle boxes, where all of the information goes. All of these shapes can be accessed by right clicking on the Custom Shape Tool and selecting any desired tool to draw the shape.

Once all of the background details were added, I started inserting images. No further editing nor manipulation has been done on these images so it was quick and easy for me. The first image was taken from one of the TGO magazine. The brand images come from their own respected websites and I kept them here as an example of the brand clothing found in the store. The picture with the guy holding the cardboard image is one of the worker of Ellis Brigham from the store in Covent Garden. I found that picture here:- http://benpepper.com/ben-pepper-luggage-tsa-ellis-brigham-covent-garden-london-store The picture with the woman statue was taken on one of the museum in Nepal by myself.

I simply added the text afterwards, making use of the simple colour, various fonts and bold characters. The little circle on the other page located on the bottom left was made using the Custom Shape Tool> Shapes >Grime Vector Pack. 

And with the added text, including information on the website:-

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Second graphic: Magazine Cover

This is the second graphic product I made which is supposed to represent the front page of one of the catalogue for skiing the company sells. The catalogue is named "WhiteBook" and the 26 represents the volume. The other text like "Winter 12/12" and "£3.99" were made up to make it seem more like a magazine front page.

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How I made the background

This is the original skiing stock image of Switzerland that is used by most of the travel websites. For the mountain image on the top of the title, I used a stock photo uploaded by ForsakeWolf so all credit goes to her. The link for the photo and her DeviantArt ID can be found here: http://forsakewolf.deviantart.com/art/Mountain-Stock-14-167293414?q=boost%3Apopular%20mountain%20stock&qo=20.

I first placed the second picture as the background image and copy and pasted the skiing image afterwards. So, the layers looked like this. The images were overlapping one another:-

I added the layer mask on the first image and used the gradient tool. If a part is painted when the mask is active, any other image lying underneath it becomes visible while the picture with the layer mask loses its visibility on that part. This is how it looked like after using the black and white gradient tool:-

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How I made the text:-

After finishing the background, I moved on to adding the text bit.The text "WhiteBook26" uses filter and image adjustments technique to make it look like it is dripping ice. First, I coloured the whole text white and Rasterize the layer. The layer needs to be rasterised in order to make any changes to it. Then, I went to Filter> Pixelate> Crystallize and then set the Cell Size to 10. 

After that, I went to Filter> Blur> Guassian Blur and put 1.5 as the Radius for mega pixels. Then, I went to Image> Rotate Canvas> 90 CW. This step is necessary as one of the filters need to work on the down part of the letters to produce that spiky ice effect. To create the spiky ice effect, I went to Filter> Stylize> Wind. Blast and From The Right needs to be highlighted here for it to work. 

To return the image back to its normal state, Image> Rotate Canvas > 90 CCW. To give the blueish white colour to the text, I went to Image> Adjustments >Hue/Saturation and simply increased the Hue a bit. Colourize needs to be selected. 

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Barcode and Other Text

After that, I added the logo and other simple text where I haven't made any huge changes. For the bar code, I generated my own by going to this website:- http://barcode.tec-it.com/ and added it to my magazine cover.

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First graphic: Logo

This is the logo I created for Ellis Brigham, with snow covered trees representing the "L" and the "M" by a cartoon mountain. For the background picture, I went to Northolt to take the photo of the scenery. I used the text feature on Photoshop for the logo's text bit and for the trees and the mountain, I designed them on Photoshop.

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How I made the cartoon snow pine trees

I used this cartoon picture as a template and drew around them with the Magnetic Lasso Tool to create my own version of the tree. The tool automatically makes a highlight around the area, which then allows the colour to be deleted then add your own. The tree I made doesn't look much of a replica of the tree I copied from but that was the whole point:-

To add the snow on the tree, I used the blending option to create snow effect. But first, I made a separate layer for the snow and used the white brush around the part of the tree. The blending options I used can be found below. I played around with the blending structure in order to give the feel of snow. 

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How I made the "M"

I made a basic M shape using the Pen tool and then filling it up with ice blue colour. Here, the M is supposed to represent the mountain, which is quite a popular theme used by Ellis Brigham. I used the polygonal lasso tool to create an M shape. It is one of the easiest tools to use to create basic shapes which isn't available through Photoshop Custom Shape Tool. Without the snow, the shape looks like this:-

I used the same technique to add the snow to the M as I did for snow pine tree. The only difference is that I added lighter shadow and made some variation on the bevel and emboss option by making the snow more lighter and less shaded. 

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Text

The text were made using Photoshop text tool and I simply added Bevel and Emboss blend for both of them. I added colour overlay for the "Brigha" bit, to make it look a bit similar to the original logo's colour scheme, which is orange on the "Brigham" bit. The original companies logo is located on the left side with all the other images. The font I used is Lucida Bright with Bold style. 

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Background

For the background image, I took the picture myself by going to the Northala Fields in Northolt. They have lovely hills there and I wanted my image to show that the company is related to mountaineering. I placed it at the back of the main logo and changed the opacity to 61%, to give that fading effect:-

Original image

With Opacity

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